Bio: Larry Gerbrandt joined Janas Consulting in late 2010 as a managing director focusing on valuation & media/entertainment/technology sector clients. A leading media entertainment executive, research analyst & consultant for more than 25 years, he focused on the economic & strategic implications of the intersection between traditional media & emerging content delivery technologies. Background includes experience in film & video production, commercial photography, cable TV system operations & magazine publishing.

Joined Kagan World Media, a groundbreaking media research organization, in 1984. As senior analyst & senior vice president of Kagan’s entertainment division, oversaw more than two dozen of its newsletters & databooks, led its valuation practice & was the creator of Kagan's definitive Economics of Basic Cable Networks database. In 2000, after Kagan’s sale to Primedia, became COO & led its integration into Primedia’s MediaCentral division. Upon Kagan’s subsequent sale to MCG Capital joined AlixPartners to lead its entertainment consulting & litigation support practice. In 2005 was recruited by The Nielsen Company to become SVP/general manager of Nielsen Analytics, focusing on emerging media technology economics & conducting primary research on consumer adoption of new media platforms. Following Nielsen's sale to a group of private equity companies he formed his own research & valuation practice, Media Valuation Partners, in 2007. Widely quoted as an expert on trends & economics in the M&E industries & has served as moderator of more than 200 Kagan & industry panels & conferences. Have served as an expert witness & expert consultant on dozens of major litigations in the media, entertainment & intellectual property arena, including the landmark Katzenberg v. Disney case. An award-winning fine art photographer & a graduate of Regis University with a bachelor’s degree in business administration. Author of two monthly columns in leading industry publications: “Letter From America” in Euromedia Magazine & the “Media Math” column in The Hollywood Reporter.

EXPERIENCE

• Janas Consulting
  Pasadena, CA 2010 to Present
  Managing Director
  Joined Janas in October 2010 to help expand the firm’s media, entertainment & technology group & valuation services. Janas provides management consulting, turnaround & restructuring advisory services & investment banking services to mid-market companies.
  
  
• Media Valuation Partners
  Beverly Hills, CA - 2007 to Present
  Founder & Principal
  MVP provides valuation, appraisal, fair market value, strategic research, market analytics, litigation support, expert witness, strategic consulting & market forecasting services with an emphasis on media, entertainment, cable, broadcasting, motion picture, home video, television programming & emerging technologies.
  
  
• Nielsen Analytics
  Hollywood, CA - 2005 to 2007
  Senior Vice President - General Manager
  Creating leading edge research, analysis, strategic advisory & valuation services to companies in the media & entertainment space with a particular focus on the convergence of content delivery & consumer media technology—and the underlying economic models in the television, motion picture, cable, satellite, music, home video, video game, mobile entertainment & publishing industries. Has also developed the concept of the Über Media Consumer & is actively researching this special category of heavy media & entertainment customers.
  
  
• AlixPartners LLC
  Los Angeles, CA - 2004 to 2005
  Director
  Joined firm in July 2004 to build AlixPartners' media & entertainment practice, focusing on valuation, consulting & litigation support. Headquartered in Southfield, MI, AlixPartners is a leader in providing financial advisory services, including litigation support, consulting, valuation & restructuring to a wide range of industries.
  
  
• Kagan World Media, a Primedia company
  Carmel, CA - 1984 to 2004
  Chief Operating Officer/Senior Analyst
  Joined firm in 1984 as associate editor & was promoted to analyst in 1985. Became vice president, with added corporate responsibilities, in 1988. Promoted to senior vice president in 1992 & was responsible for Kagan's entertainment & programming research operations & oversaw a team of analysts covering the cable & broadcast network programming, DBS, TV syndication, home video, motion picture, pay TV & Internet industries in 1992. Named chief operating officer, responsible for all Kagan content, publishing, research, appraisal & consulting operations, in February 2001. Kagan was acquired by Primedia Corp. in October 2000 & then merged into the Media Central LLC joint venture between Primedia & Steven Brill in February 2001. Media Central was dissolved in May 2003 & Kagan was sold to MCG Capital in March 2004. Over a span of two decades, helped build Kagan into one of the leading media & entertainment research firms, with a client base of over 5,000 individuals & firms.
  
  Served as senior analyst & contributor to more than 20 different newsletters, including:
  • CONSUMER MEDIA TECHNOLOGY
  • HOME SHOPPING INVESTOR
  • INTERNET ADVERTISING
  • CABLE PROGRAM INVESTOR
  • STREAMING MEDIA INVESTOR
  • VOD INVESTOR
  • THE PAY TV NEWSLETTER
  • CABLE TV ADVERTISING
  • MOTION PICTURE INVESTOR
  • DIGITAL TELEVISION
  • MARKETING NEW MEDIA
  • CABLE TV TECHNOLOGY
  • ELECTRONIC PUBLISHER
  • THE DBS REPORT
  • INTERNET MEDIA INVESTOR
  • TV PROGRAM INVESTOR
  • TV PROGRAM STATS
  • MOVIESTATS
  • CABLE TV INVESTOR
  • KAGAN MEDIA MONEY
  
  Also authored or contributed to numerous special reports on entertainment topics, including:
  • THE CONNECTED HOUSEHOLD
  • MEDIACAST 2006/2007/2008
  • THE PAY-PER-VIEW REPORT
  • THE CHANNEL CAPACITY REPORT
  • THE CABLE INTERCONNECT REPORT
  • THE CABLE ADVERTISING REPORT
  • KAGAN MEDIA TRENDS
  • THE STATE OF HOME VIDEO
  • THE STATE OF DBS
  • HOME SHOPPING
  • ECONOMICS OF BASIC CABLE NETWORKS
    (1995, 1996, 1997, 1998, 2000)
  • CHANNEL COMPRESSION: A STRATEGIC ANALYSIS
  • CABLE MODEMS: A STRATEGIC ANALYSIS
  
  Had corporate oversightresponsibilities for PKA's investment In two leading cable trade publications, Cable World & Cable Avails, which were sold in January 1994 to Cowles Media. As senior analyst, also moderated numerous Kagan Seminars, Inc. conferences, including The Digital Household Summit, The Future of Pay-Per-View, Motion Picture Production & Finance, TV Program Finance, Interactive Multimedia Forum, Video-On-Demand, High Speed Access Summit, as well as conferences dealing with home shopping & streaming media. Wrote a monthly column "Letter From America" for Kagan's Euromedia magazine from 1999-2002.
  
  Was also senior consultant to KAGAN MEDIA APPRAISALS which engaged in consulting, expert witness & valuation assignments & has performed appraisals of media assets aggregating to more than $85 billion. Acted as consultant on many of KMA's entertainment & programming-related assignments & has been responsible for fair market value appraisals of numerous movie libraries, totaling in excess of 4,000 titles, including being designated as Disney's expert witness in the Katzenberg v. Disney case. Other valuation assignments included numerous cable networks, movie theater chains & TV libraries. Strategic consulting assignments include assessments of market opportunities in the motion picture, home video, cable programming, PPV, home shopping & TV syndication sectors, both U.S. & international markets.
  
  
• ORION CABLE SYSTEMS, INC.
  Denver, CO - 1982 to 1984
  Operations Manager
  Managed 15 private cable/SMATV systems with over 2,000 subscribers operating along the front range of Colorado for this division of Orion Broadcast Group (a startup media company which went public in 1983). Was responsible for all phases of system operations, including franchise negotiations, construction, marketing, programming & billing. Left the company after overseeing the successful sale of division operations to another SMATV firm.
  
  
• BRIMSTONE FILMS
  Dallas, TX - 1978 - 1982
  Producer
  As one of the founders of Brim, Stone, Gerbrandt & Guetzlaff, Inc. (dba Brimstone Films) in 1978, acted as line producer on dozens of TV commercials, award- winning industrial films & museum documentaries. Clients included Tandy Corp. (Radio Shack), Dr Pepper, Pizza Hut, Precision Tune, Neiman-Marcus, Texas Sports Hall of Fame & the East Texas Oil Museum. After completing a one-hour TV special on the Hemingway family, sold interest in company to an outside investor.
  
  During this period, Brimstone also formed a joint venture with Chuck Bua to form a creative boutique advertising agency—Brimstone & Bua.
  
  
• THE NATIONAL COURIER
  Plainfield, NJ - 1976 to 1977
  Freelance Photojournalist
  A regular contributing photographer & reporter for this national weekly newspaper, launched by Logos Publishing in 1976.
  
  
• CHRIST FOR THE NATIONS, INC.
  Dallas, TX - 1974 to 1978
  Managing Editor
  Was responsible for all publishing at this non-denominational missionary organization & Bible institute, including a monthly magazine with a circulation of 144,000 & a book catalog of over 200 titles. Also served as part-time photography instructor at the CFN Institute.

Click Here for a portfolio of photographic images at:
http://flickr.com/photos/larrygerbrandt/

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