Michael V. Valerio 13031 Villosa Place, Aptartment 442 Los Angeles, CA 90094 914-441-6473 Email: mikeval61@aol.com Web Site: michaelvalerioconsulting.com
CURRENT POSITION Michael Valerio Consulting Providing automotive expert network & expert witness services to the dealer, manufacturer, investment capital & legal communities. PREVIOUS EXPERIENCE 2007 to 2009 - General Motors Northeast Region Regional Sales & Marketing Manager GM Premium Brands - (Cadillac - Hummer - Saab) Highly experienced senior field executive responsible for all wholesale & retail operations in the Northeast Region (241 dealers in 14 states) Develop & implement regional marketing tactics in support of national strategies Manage wholesale dealer contact staff along with advertising, sales promotion & digital agencies Cultivate strong networking relationships with dealers Responsible for achieving vehicle sales volume, market share, dealer network development & contribution margin objectives on a region wide basis 2004 to 2007 - General Motors Northeast Region Regional Marketing Manager – Chevrolet (2006 – 2007) Regional Marketing Manager – Cadillac (2004 – 2006) Implement Divisional strategic marketing plans in the Northeast Region Secure the support of local dealer marketing groups (LMG’s) & their agencies Develop & implement local marketing tactics to complement national strategies Manage annual marketing funds ranging from $17M (Cadillac) to $47M (Chevrolet) 1993 to 2004 - General Motors Los Angeles, Houston, Albany, & New York Zones Zone Manager Supervise & manage wholesale dealer contact staff (District Sales, Service, Parts & Finance Managers) Responsible for customer retention, retail sales, market share, dealer network infrastructure & profitability performance Supervise dealer’s capital improvements in line with brand image guidelines Secure wholesale vehicle orders from dealers 1990 to 1993 - General Motors Chevrolet Central Office - Detroit, MI Chevrolet National Sales Promotion Manager – Passenger Cars Supervise & manage: Vehicle brand management staff Auto shows, affinity partnerships, cross promotions, event marketing, trademark & licensing staffs Retail training & in-dealership sales aides development Retail sales incentive travel programs 1989 to 1990 - General Motors Washington Zone - Rockville, MD Branch Marketing Manager Implement National marketing tactics in the Maryland, DC & Virginia ADI’s Coordinate dealer ad groups (LMG’s) with national & regional strategies Develop & implement local sales promotion initiatives that complement advertising strategies Manage Branch Marketing, advertising & sales promotion staffs 1987 to 1989 - General Motors Washington Zone - Rockville, MD Assistant Branch Marketing Manager Assist the Branch Marketing Manager with the development & implementation of local marketing plans & tactics Manage the relationship with “B” & “C” level LMG’s Develop data, update & manage reports on a monthly basis Provide a marketing & product information resource to dealers & field wholesale staff 1986 to 1987 - General Motors Tarrytown Zone - White Plains, NY Staff Assistant – Education & Trainingrm Deliver relevant & timely skill development training to wholesale & retail personnel Provide feedback to Central Office regarding training needs Interface with outside suppliers in development & delivery phase of retail training Conduct product & retailer market research 1982 to 1986 - General Motors Tarrytown Zone - White Plains, NY Zone Claims Administrator Conduct warranty audits of retail dealer warranty submissions Train dealer & wholesale personnel in proper repair techniques & administration of GM warranty & policy Provide feedback to zone management & Central Office regarding product performance 1979 to 1982 - General Motors Newark Zone - Parsippany, NJ Metro District Sales Manager Provide sales interface between GM & assigned dealers Obtain orders for vehicles in line with GM production schedules Counsel dealer & retail staff on market trends & competitive product developments 1976 to 1979 - General Motors New York Zone - Bethpage, NY Metro Area Service Manager Manage the administration of GM warranty & policy expense in assigned territory Provide customer satisfaction point of contact Assist dealers in the development of customer pay labor & parts sales 1975 to 1976 - General Motors Tarrytown Zone - Tarrytown, NY Area Service Manager Manage the administration of GM warranty & policy expense in assigned territory Provide customer satisfaction point of contact Assist dealers in the development of customer pay labor & parts sales 1974 to 1975 - General Motors Tarrytown Zone - Tarrytown, NY Zone Service Instructor Conduct in-dealership technician training Represent GM at vocational institutions to develop automotive repair career consideration Provide feedback to management regarding dealership fixed operations “best practices” Manage vehicle donation programs to local high school & community colleges Education 1997 - Executive Development - Carnegie Mellon University – Tepper School, Pittsburgh, PA 1988 - Executive Development - U. Penn – Wharton School - Philadelphia, PA 1974 - BA History - Fordham University - Bronx, NY
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